Decoding big data to unlock insights and inspire product innovation.
Black Swan Data
Decoding big data to inspire product innovation.
The Black Swan platform collects, classifies, enriches and visualises big data sets from social and non-social sources to reveal deep and distilled consumer insights.
The SaaS platform works as a suite of consumer facing applications and technologies.
I work closely with the Data Science, Engineering, Insights and Marketing teams in defining the product proposition for Trendscope and Sonar - the flagship products in the suite, along with backend tooling and production software that enable the platform.
Trendscope decodes online conversations to unlock risk and potential across a range of FMCG trends.
Sonar helps to optimise product concepts using social and non-social data.
Product & UX Strategy Content Strategy User Research
Interaction Design Data Visualisation Creative Direction Visual Design Motion Design